My neighbor Ion Bloom, known for his “Crimson Workflow” just returned from his last “Shot on RED” gig that he was technician on and shared some his experience over at reduser.net.

We shot over 30 interviews and countless re-enactment scenes in six different cities. Awesome crew, producers, dp, and director. First commercial I’ve done where the crew bonded like a feature. In any case, you can check out the docs here: http://dreams.honda.com/videos/failure-the-secret-to-success/

Its refreshing to see a big name like Honda spend their money funding something inspirational beyond just selling cars. I felt the series was well produced across the board from direction to the cinematography, nice music choices as well. You decide for youself.

http://www.nytimes.com/2009/01/12/business/media/12adcol.html?_r=2

Some of my film school comrades, The Dandy Dwarves, produced this spot directed by Mike Goubeaux for the Doritos “Crash the Super Bowl” commercial competition. They made it to the top 5 and the voting begins. Tomorrow, during the Super Bowl the winning spot will be revealed at the game for millions to admire. They did a stand up job and I think they have a solid chance at winning, what do you think? Best of luck fellows.

Director:Lucas Krost
Director of Photography: Clayton Haskell
Producer: Stephen Harris
Editor: Matt West
Writer: Clay McLeod Chapman

Lucas Krost of “The Branching” down in Richmond VA decided to submit a short for film for the Project Direct Sundance competition in association with YouTube. The catch was we only had 72 hours to crank this film out with no budget so it was quite a run and gun affair, true guerrilla film making. I only had a couple tungsten 500s and 2x 1200 watt HMIs for lighting but was fortunate to have support from the local Richmond crew over at Studio 108. It was one hell of a showdown. I used a RED in a lightweight configuration with Zeiss ZFs. The project was cut in 48 hours and delivered. Last I heard we would were almost finalist but were unfortunately disqualified for profanity. I guess someone overlooked the guidelines? It was still worth it in the end and most everyone was pleased considering our time limitations.